Late Seed financing of €2.25 million was received by Behavio, a startup specializing in behavioral brand measuring technologies, located in Prague, Czech Republic.
Investor
- Airbridge Equity Partners
Use of funds
The cash will be used by the firm to support development and innovation in the advertising and brand sectors.
Marketers utilize the company, including the newly appointed executive advisor Radim Svoboda, a former president of McCann Worldgroup in New York City and one of the architects of Samsung’s global strategy.
T-Mobile, LEGO, Publicis, and over 400 other consumer brands and agencies are among the partners of Behavio.
The startup has attracted €3.5 million in investment thus far from a number of well-known investors, including ex-Emplifi Nik Pantovic, Airbridge Equity Partners, Presto Ventures, and J&T Ventures.
About Behavio
Behavio, which was founded in 2022 and 2023 and is headed by CEO Jiri Boudal, offers solutions for monitoring and ad testing. As of right now, the company is tracking advertising and brands in 13 countries in Europe, America, and Asia.
