Accenture has successfully acquired Jixie, a media and marketing technology company based in Singapore.
Through Accenture Song’s marketing transformation skills and resources in Indonesia, Jixie’s intelligent digital marketing platform and team will be merged into Accenture to increase its marketing transformation capabilities and resources.
Publishers can increase advertising revenues by using monetization technologies like header-bidding solutions and performance marketing with Jixie’s platform.
In a similar vein, brand owners have the ability to independently improve and integrate content, giving them the opportunity to take advantage of insightful data for distinctive and significant brand interaction.
Jixie is a Singapore-based company that specializes in providing services to Indonesian clients. Its range of monetization and marketing growth solutions is extensive. Through its advertising ecosystem, brand owners and publishers may collaborate to co-create solutions based on customer information.
Accenture Song’s marketing skills will benefit from the effective and efficient conversion of consumer data into meaningful insights with the integration of Jixie’s platform.
