A Manchester, UK-based company called Made With Intent, which offers a segmentation platform to data-driven merchants, has secured £1.5 million in seed money.
Investors
- Mercuri (led the round)
- Haatch
- Portfolio Ventures
Use of Funds
The startup plans to utilize the money to assist the 15-person totally remote team’s efforts in partnerships, marketing, and product development.
Established by David Mannheim, Made With Intent is a segmentation platform that assists data-driven merchants in comprehending and focusing on the intent of their customers.
With the use of tech integrations, intent measurements, and predictive targeting, the solution assists eCommerce companies in streamlining client journeys according to real purchasing patterns.
In the process, it increases short- and long-term income by providing experience, CRM, and performance teams with a more suitable means of responding to and re-engaging consumers depending on their demands.
Since its September debut, the beta has allowed clients including Rapha, Bensons for Beds, and Ernest Jones to better match their sales tactics with real consumer behavior.
About Made with Intent
The technology models more than 250 signals from online buyers, gathers data via an easy-to-implement script, and returns real-time predicted intent indicators. Following that, visitors are automatically categorized according to their path, momentum, and propensity to purchase, leave, or come back later.
