Nissan’s chief executive, calling it “The Arc” pathway to better sales by 2030, plans to increase the number of electric vehicles in its lineup, produce more potent batteries, and expedite the production process.
“The auto industry is now being forced to reshape its values so we can say continuous change is the new normal. Nissan must change. We cannot succeed if we continue along the same path.”
Chief Executive Makoto Uchida
Nissan Motor Company sold over 3.4 million automobiles globally in year, a 5% increase over the year before.
During the next three years, the business plans to release 30 new models, 16 of which will be EVs. Nissan intends to introduce 34 EV models between fiscal 2024 and fiscal 2030, meaning that by the end of the decade, EVs would make up 60% of the company’s global product lineup, up from 40% in fiscal 2026.
Nissan claims that in order to save expenses, it would cooperate with suppliers from the beginning of the development process, modernize its production techniques to include robotics and artificial intelligence, and have models share parts as well as platforms.
Additionally, it pledged to advance autonomous car technology to improve driving safety.
Nissan declared earlier this month that it was in discussions to collaborate on electrification and artificial intelligence with rival Japanese automaker Honda Motor Co.
When Nissan, the second-largest carmaker in Japan, released the Leaf EV in late 2010, it was one of the first EV adopters. Japanese automakers have lagged behind Chinese manufacturers like BYD and US automaker Tesla in recent years.
Due to pandemic-related disruptions, automakers—including Nissan—have suffered from shortages of computer chips and other parts.
According to Uchida, Nissan will expand its lineup of new EVs, plug-ins, and hybrids for sale in all major international markets, including the US, Europe, Japan, the rest of Asia, Australia, and Africa.
“The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness.”
Chief Executive Makoto Uchida
Nissan’s stock price, which shot up earlier this month after its talks with Honda was announced, finished 2% lower shortly before Uchida’s news conference.