Topsort, a clean advertising technology startup situated in San Francisco, California, has raised $20 million in Series A funding. The company uses artificial intelligence and machine learning.
Lead investors in this round were Pear Ventures and returning seed round participants Quiet Capital, together with Upload Ventures.
The money will be used by the business to expand its platform.
Topsort, a 2021 startup headed by Chief Scientist Michael Ostrovsky, CTO Francisco Larrain, and CEO Regina Ye, offers a clean advertising platform powered by AI and machine learning that is devoid of intrusive third-party cookie monitoring and data that invades privacy.
Topsort uses human feedback in conjunction with a self-learning algorithm to continuously improve.
In contrast to imitative ad tech firms, it:
- Empowers Retailers and Marketplaces: Topsort gives retailers and marketplaces the ability to run profitable advertising campaigns by providing them with a configurable API and retail media platform.
- Offers a Neater Alternative to Cookies: The technology utilized in the media and commerce-focused clean room is encrypted and has zero insight into private data; not even Topsort can view it.
- Opens Up Retail Media Buying: Topsort provides 1-click sponsored listings with control over the entire return on advertising spend (ROAS) across all onsite searches.
With compliant, anonymous data matching, this allows merchants and brands to preserve consumer privacy while unearthing insightful information.
Major retailers, marketplaces, and brands, such as Poshmark, Cencosud, Unilever, Coca-Cola, L’Oreal, General Mills, Glovo (a division of Delivery Hero), Phillips, and many more, have been using the platform from its beginnings.