After its first global revamp in 14 years, Pepsi Max ® took over iconic global spots in over 120 markets.
Digital installations showcasing the redesigned and refreshed Pepsi Max® globe logo soared over landmarks globally to present the brand’s new visual identity in a blaze of electric blue and black, signaling its new age.
A Pepsi Max digital installation debuted near The O2 venue in east London, fitting the brand’s longtime sponsorship of worldwide musicians. The neighboring cable cars watched an inflated Pepsi Max can rise from the sea, followed by a drone light show.
Over 70 hot air balloons formed a big Pepsi Max logo over Warsaw and Ho Chi Minh skylines.
Pepsi Max staged massive events at AlUla, Saudi Arabia, on the Nile in Egypt, and Ain Dubai using cutting-edge technology to provide consumers new experiences. The audience at Pakistan’s Gaddafi Cricket Stadium cheered when a huge Pepsi Max can landed mid-game.
The new design wisely blends Pepsi Max’s history and present to create a modern, authentically Pepsi Max image. Electric blue and black add a modern touch to the classic Pepsi Max color scheme, while the signature Pepsi Max pulse evokes Pepsi-Cola’s “ripple, pop and fizz”—moving to the music, crowd, and culture.
The logo debuted in the US and is now available in over 120 countries through digital, experiential, and retail touchpoints.
Today’s international takeover begins Pepsi Max’s bold new design, storytelling, and collaborations era. In 2024, Pepsi Max will deliver unique experiences inspired by fan passions and the brand’s philosophy of “Thirsty for More,” which celebrates anyone who challenges conventions for enjoyment and celebrates people’s thirst for the unexpected and eagerness to discover, experience, and do more.
Pepsi Max fans worldwide are encouraged to watch for more unique experiences later this year as a champion of those who prefer to move out of their comfort zone and enjoy more of what they love.
