Cook stated that the iPhone manufacturer is “currently investing significantly in this area because we see incredible breakthrough potential for generative AI.” We think that will give users revolutionary possibilities in terms of productivity, problem-solving, and other areas.”
Comparatively speaking, Apple has been slower than competitors like Microsoft (MSFT.O), opens new tab, and Alphabet’s Google (GOOGL.O), opens new tab, in integrating generative AI—which can produce responses to textual prompts that resemble human responses—into its products.
Cook stated on Wednesday that although AI is currently present in Apple products’ backends, more information about overt AI features will be released later in the year. As previously reported by Bloomberg, Apple intends to leverage AI to enhance the user experience when searching through data saved on Apple devices.
“Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there’s no better computer for AI on the market today.”
Tim Cook, CEO, Apple
On Wednesday, a resolution requesting that Apple reveal more details about its use of artificial intelligence in its operations and its moral standards for the technology was rejected by the company’s shareholders.
The largest American labor union federation, the AFL-CIO, put up the suggestion, which did not pass but received 37.5% of the vote. The pension trust has also suggested AI initiatives at other tech businesses.
In terms of releasing ethical standards for the application of AI, Apple has lagged behind other top tech firms,” a statement from Brandon Rees, AFL-CIO’s deputy director for corporations and capital markets, stated.
“We hope that Apple will enhance its disclosure practices on this important issue to investors and other stakeholders.”
