Pre-Series A funding of $2 million was secured by Ad-Shield, an adblock recovery solutions company situated in New York City.
Shorooq Partners spearheaded the financing, including participation from Hashed and Bass Investment, two longtime investors.
The money will be used by the company to grow its workforce and expedite the launch of its new product.
Ad-Shield, which debuted in 2023, offers publishers proactive ways to interact with previously unreachable audiences by offering next-generation adblock recovery solutions. In order to foster a more robust digital ad ecosystem, the corporation concentrates on safeguarding a small number of advertisements.
Ad revenue from current advertisements and non-adblock users are unaffected by recovered ads, which are only displayed to adblock users.
Approximately 30–40% of internet users worldwide are reported to be utilizing tools of some kind to voluntarily or involuntarily block or delete online advertisements. This percentage rises to 60–70% for certain websites. Additionally, the number of people using adblock is always rising.
Adblocking undoubtedly has a significant impact on the market, as seen by the projected $700 billion+ spent on digital ads by 2024.
How does Ad-Shield resolve the issue?
The majority of adblockers in use worldwide are compatible with Ad-Shield solutions. They have managed to keep up an adblock recovery rate of 90% or higher (the percentage of blocked ads that are eventually shown to or recovered by users).
Within months of the debut, they were able to onboard over 50 publications worldwide and deliver over 1 billion queries each month thanks to this breakthrough technology. Since its introduction last year, Shield has also been able to grow by more than 30% per month, and this year, it plans to accelerate this growth.
