Alembic, a San Francisco, California-based company that offers businesses a comprehensive marketing attribution platform, has raised $14 million in Series A funding.
WndrCo was leading the round. Participating investors were MXV Capital and Liquid 2 Ventures. Alembic added Justin Wexler, who oversaw WndrCo’s investment, to its board of directors.
The company plans to expand its product line, hire more engineers, and speed up customer acquisition with the money.
Alembic Technologies, led by CEO Tomás Puig, leverages AI and mathematics created for determining the causes, cures, and mortality during the pandemic to track the outcomes of marketing campaigns. Based on those outcomes, it then forecasts income and marketing ROI.
The system solves a common and enduring problem of quantifying the impact of marketing by using unstructured data from TV, radio, social media, out-of-home, sponsorship, and digital marketing to predict revenue and profit for its clients. It also models marketing results and quantitatively demonstrates how value is generated by marketing and sales activity.
Alembic offers a real-time view to maximize the movement of the sales funnel and all marketing initiatives. Reporting is made easier, strategy is informed, and walls between marketing, finance, and business operations are broken down by the visibility and openness of marketing spend and results.
Top brands and Fortune 200 companies, such as NVIDIA, Texas A&M, and North Sails, are served by Alembic.
