Pre-Series B fundraising of $12 million was secured by Merit, a customer and engagement technology firm situated in Riyadh, Saudi Arabia.
Investors
- Alisthithmar Capital i-Cap
- Tech Invest Com
- Hambro Perks Oryx Fund.
Use of funds
The money will be used by the business to grow both its operations and growth initiatives.
About Merit
Thrishan Padayachi and Julie Barbier-Leblan co-founded Merit, a worldwide engagement technology and solutions firm that uses a range of cloud-based SaaS platforms, enterprise solutions, apps, and software to help organizations boost employee and customer engagement.
The business works with more than 6,000 brands across 160 nations.
