An independent performance marketing business located in London, UK called Sine Digital has secured $2.5 million in seed money.
Investor
- No Guarantees Productions ,The theatrical production business
The financing will hasten the agency’s expansion into the United States and its creation of new instruments and technology.
Use of funds
The organization is using this money to invest in two important development areas:
- U.S. Expansion: Growing its clientele and strengthening its position in the country.
- Tech Development: This includes new product development like media mix modeling and marketing strategy toolkits, as well as the advancement of creative insights.
AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur, and theater productions are among the top live entertainment, sports, and lifestyle brands that the company works with. The musicals Wicked, Guys & Dolls, Mamma Mia, Starlight Express, and Back to the Future Punchdrunk, The Party, 2:22 Operation Mincemeat, Elf, Merrily We Roll Along, Enemy of the People, and A Ghost Story.
About Sine Digital
SINE Digital is a privately held performance marketing company that was founded in 2017 and is run by CEO James Dale. It offers an internal tech stack that includes a Marketing Cloud, Media Mix Modeling, Audience, and AI Creative Insights powered by a proprietary data warehouse that houses the largest data set for the live entertainment industry. Since its founding, the firm has grown, adding offices in London and New York. It is skilled in executing worldwide marketing campaigns for well-known companies, locations, and cultural organizations.
