$5 million was received in initial investment by Laws of Motion, a NYC-based company that offers AI sizing technologies to retailers and eCommerce businesses.
Investors
- John Howard, co-managing partner of Irving Place Capital
- Board member of Good American, Skims, and Frame
- Corazon Capital
- The Scout Program at Sequoia Capital
- Leadout Capital
- Raine Group Senior Consumer Advisor Eva Jeanbart-Lorenzotti
Use of funds
With the introduction of an AI scaling technology licensing solution, the firm hopes to take its direct-to-consumer business into new regions and utilize the revenues to strengthen its engineering, R&D, and licensing operations teams.
The firm is continuing to invest in its DTC fashion brand as an R&D incubator in addition to launching its new SaaS service. Laws of Motion debuted its “everything but the dress” bridal collection earlier this year. The company plans to keep offering inclusive collections for all shapes and sizes and to experiment with new genres. Additionally, the brand will permit continuous testing of other cutting-edge capabilities of its AI sizing technology.
About Laws of Motion
The founder and CEO of Laws of Motion, an AI sizing technology business, is Carly Bigi. SaaS AI sizing technology is being introduced for clothing companies and retailers to offer a customized shopping experience to consumers and lessen the environmental effect of size sample, quick fashion, returns, and exchanges. With the help of its new SaaS service, businesses will be able to integrate its AI sizing technology into their mobile applications and websites. They will also have real-time access to dashboards that measure the effect of KPIs like conversion rate, size sampling, and return rate and visually represent sizing optimization potential.
