An NYC-based fintech and financial media startup called Annuity.com has secured $15.7 million in seed money.
The backers were kept a secret.
Use of funds
The money will be used by the business to increase operations and development initiatives.
In the summer of 2024, the business plans to relaunch Annuity.com as a consumer marketplace for annuities with an emphasis on education.
Blake gained notoriety during his time at Beachbody (now BODi), when he invented tactics that increased the sales of the independent coaching sector from $50 million to $975 million. Experienced financial leader Bruce Jensen has joined the organization as COO/CFO.
About Annuity.com
Annuity.com is a recently established fintech and financial media startup headed by CEO Brett Blake that is committed to changing the annuity distribution market. The company’s main goals are to empower independent agents, raise consumer awareness, and make annuities more approachable for people looking to secure their future. In some areas, it will be referred to as Annuity.com Insurance Marketing and will function under the name Annuity.com, Inc.