$30M in Series B investment was secured by Pepper, a technology partner for the food distribution industry situated in New York City.
Investors
- ICONIQ Growth
- Index Ventures
- Greylock
- Imaginary
- Harmony Partners
Richa Mehta, Principal at ICONIQ Growth, will join Pepper’s board of directors in addition to the funding.
About Pepper
Pepper, an eCommerce platform for food services, convenience stores, and other marketplaces, is led by CEO Bowie Cheung. It offers a range of AI-powered solutions to help consumers and distributor sales representatives increase their market share.
Use of funds
The funds will be used by the firm to further product innovation in a number of important areas, including CRM tools, generative AI, rich product content, analytics to support its advertisements network, and the core eCommerce experience. These characteristics have further improved its eCommerce solutions by strengthening the capacities of sales reps, marketing teams, and accounts receivable teams.
