Shelf-stable pouched baby food brand Serenity Kids, located in Austin, Texas, closed a $52 million minority investment from Stride Consumer Partners.
The money will be used by the company to further accelerate its innovation, retail distribution, and leadership in its respective categories.
In addition to zero-sugar Grain Free Puffs and an A2 Whole Milk Toddler Formula, Serenity Kids, led by Serenity and Joe Carr, offers baby food pouch variations in five lines: new World Explorers, Dairy-Free Smoothies, Ethically Sourced Meats, Organic Savory Veggies, and Purees with Bone Broth. The company is dedicated to using only the highest-quality ingredients free of major allergies, pesticides, added hormones, fillers, and antibiotics. The goods are created with meats that are ethically sourced, regeneratively farmed, and Certified USDA Organic veggies, herbs, and spices. They are also third-party tested for over 200 heavy metals and pollutants.
Over 18,000 retailers nationwide, including Whole Foods Market, Sprouts, Walmart, Target, Kroger, Publix, Amazon, Thrive Market, and others, carry the products.
About serenity kids
Parents Joe and Serenity Carr founded Serenity Kids with the intention of raising their daughter Della. Serenity suffered from digestion and sleep disorders for the majority of her life, having grown up on a diet high in sugar, wheat, and dairy products. As an adult, Joe was diagnosed with autism, struggled with obesity, and experienced stomach issues. They both saw physical and emotional improvements after making a drastic diet shift to include more whole foods and less sweets, and they developed a strong desire to influence how kids ate.
When the couple decided to start a family, Serenity looked for simple and healthful baby food options, but she was unable to find any. This inspired Sarah and Joe to develop a novel line of nutrient-dense, sugar-free baby food that was produced using premium, ethically sourced fruits, vegetables, and meats.
Baby food brand Serenity Kids offers grain-free puffs, dairy-free toddler formula, smoothie pouches, and meat and veggie pouches. The business prioritizes providing premium ingredients and sustainability. They are open and honest about the testing they do on their goods as well as the sources of their ingredients.
