Red Fox Analytics, a pioneer in data analytics for consumer packaged goods firms with a retail emphasis, was purchased by Daasity, a San Diego, California-based supplier of a data and analytics platform designed for omnichannel consumer brands.
The deal’s total value was not made public.
Merchants may monitor and derive insights from all sales, distribution, and marketing data across all channels with the unified digital and retail data analytics platform.
Chris Mauzé, the CEO and creator of Red Fox Analytics, will continue to serve as Daasity’s chief product officer.
Merchants now have a comprehensive view of all of their sales data, including SPINS and NielsenIQ retail data, for the best efficiency, insights, and decision-making by combining Daasity, which specializes in digital sales data and analytics, with Red Fox, which specializes in retail and distributor sales data and analytics.
Consumer brands may become data-driven with the help of Daasity’s data and analytics solutions, which are led by co-founder and CEO Dan LeBlanc. Brands like Vuori, MANSCAPED, and Movado use Daasity to improve data governance, answer difficult performance-related questions, and steer organizational growth—all while saving time and money.
Retail CPG clients including Caulipower, Liquid Death, and The Honest Kitchen rely on Red Fox Analytics, a consumer packaged goods (CPG) data analytics company, for insights consultancy as well as fully managed, bespoke data pipelines and reports created by CPG analysts.
