PawCo, a plant-based pet nutrition company situated in San Francisco, California, has raised $2 million in seed money.
Along with other angel investors including Arash Ferdowsi, Elevate Ventures led the round.
With the money, the company plans to expand its operations by building a second production facility in the Midwest to supplement its current facility in California. Additionally, it plans to invest in new recipes, growth, R&D, and marketing strategies to increase consumer awareness of the plant-based pet food category.
Dr. Mahsa Vazin founded PawCo Foods with the goal of enhancing pet health through the provision of wholesome, plant-based meals and minimizing the environmental impact of animal agriculture and the pet food business.
The firm developed GreenMeatTM, a fresh plant-based meat substitute for dogs, utilizing AI to optimize nutrition and improve palatability. This meat substitute serves as the foundation for the company’s current product line and recipe development.
Among its main offerings are:
- InstaBitesTM is a plant-based dog food that is fresh, shelf-stable, and priced affordably.
- LuxBitesTM is a line of fresh dog food that promotes immune system function, gastrointestinal health, and optimal nutrition absorption.
- GreenBites are fresh frozen meals that are packed with vitamins, minerals, and vital amino acids. They come in a variety of flavors, such as peanut butter and apple or blueberry and veggies.