Morinaga & Co., located in Shiba, Minato-ku, Tokyo, has made the announcement that it has collaborated with World Athletics to become a Global Supporter of World Athletics and its World Athletics Series Events. The agreement was signed by Eijiro Ota, who serves as President and Chief Executive Officer.
The deal, which will cover the World Athletics Championships Tokyo 25, which are scheduled to take place in the capital of Japan the following year, will cover activities that take place between the years 2024 and 2025. Morinaga, in its capacity as a Global Supporter of World Athletics, is committed to making every effort to contribute to the growth of athletics in Japan and throughout the country and the world.
Morinaga’s Director and Senior Executive Officer, Hideki Matsunaga, expressed his gratitude to World Athletics for providing them with this fantastic opportunity. Athletes, officials, and fans from a wide variety of countries all over the world will have the chance to come together and celebrate the sport of athletics during the World Athletics Championships.
With the goal that they will be able to learn about and appreciate the sports nutrition expertise that we have nurtured over the years and used to create the nutritional supplements and snacks that were created in Japan, such as “in Jelly,” “in Bar,” and “HI-CHEW,” which we are happy to promote, we hope that they will be able to benefit from this information.
“We are excited to be entering in a new sponsorship arrangement with Morinaga,” said Sebastian Coe, President of World Athletics. “This is especially exciting in light of the fact that our World Championships Tokyo 25 will be held in the capital of Japan the following year.”
“Morinaga is an excellent partner for World Athletics since its energy goods can be of assistance to athletes during their strenuous training regimens, and our supporters will be able to enjoy their confectionery items while they watch and enjoy the Olympic sport that is ranked as the most popular in the world.”
