Buy Now Pay Later (BNPL) solutions for the shooting sports and weapons sectors were offered by Credova Holdings, Inc., a point-of-sale financing platform, which was bought by PSQ Holdings, Inc. (NYSE: PSQH), a marketplace of patriotic businesses and consumers.
Credova is a fully-owned subsidiary of PSQ as a result of the merger. The management of Credova, which includes Dusty Wunderlich, the company’s CEO, joined PublicSquare and will continue to oversee Credova’s operations as a PublicSquare subsidiary. Also anticipated to join PublicSquare’s board of directors is Mr. Wunderlich.
Credova provides buy now, pay later options that give customers flexibility in making payments and help merchants experience significant growth.
The organization allows for the flexible purchase of products both online and in physical stores, including shooting sports accessories, ammunition, and rifles.
PublicSquare is an app and website that links patriotic Americans to excellent companies that share their principles, both locally and online. Michael Seifert is the company’s chairman and CEO.
The network boasts over 1.6 million consumer users and over 75,000 businesses from various industries. Furthermore, PublicSquare uses the platform’s data and insights to evaluate the needs of its members and offer fully-owned, high-quality finance products—like Credova—as well as D2C and B2B goods—like PSQLink and EveryLife diapers and wipes—to meet those demands.
As a result of the merger, Mr. Wunderlich, the CEO of Credova, has joined the PublicSquare executive team in his capacity as President of the Credova subsidiary and is anticipated to join the board of directors.
Furthermore, Jim Giudice, a former Credova chief legal officer, will take Stephen Moran’s position as general counsel at PublicSquare.
PublicSquare’s headquarters will stay in West Palm Beach, Florida, and the rest of the management team is expected to stay in place.
