Gupshup, the conversational engagement pioneer, launched Conversation Cloud, a full package of SaaS solutions that will transform business-to-customer interactions. The Conversation Cloud equips businesses for client engagement in the AI-powered conversation era, the next big user interface transition after web and app.
Gupshup helps organizations enhance ROI (6-10X) by driving customer acquisition, engagement, commerce, and support via conversational channels including WhatsApp, RCS, Instagram, Voice, etc.
The Conversation Cloud’s Converse, Advertise, and Communicate modules manage conversations across the customer lifetime.
Gupshup Converse helps companies create dynamic two-way conversations across the client lifecycle. Advanced no-code solutions let businesses configure customer journeys, bot flows, and contextual communications. The customer funnel uses Gupshup Customer360’s unified profiles based on customer traits and real-time conversational events. Personalized experiences help marketers segment and engage customers. Converse includes conversational commerce modules including catalogs, payment integrations, and agent-assist for automated or human-assisted commerce.
Converse uses ACE LLM, Gupshup’s domain-specific large language model, to construct AI bots that can handle all natural language questions inside business conversation safety perimeters.
WhatsApp and Gupshup helped us spread the word and engage people in a conversational survey for our 2023 Switch-off campaign. The results have been promising, enabling us engage with customers and get insights. Gupshup helped us use conversational messaging in this creative campaign. Vivo India’s Head of Digital Marketing, Mayank Prabhakar, wished them well with their Conversation Cloud launch.
Gupshup Advertise uses Click to WhatsApp and Click to Instagram Ads to attract, qualify, and convert clients. While helping brands expand their first-party database, this boosts new customer acquisition and campaign ROI. Advertisers enjoy 60-70% cheaper cost per qualified lead and 1.6X sign-ups than traditional channels.
Gupshup Communicate takes CPaaS to the next level with Gen-AI-powered automatic message translation, optimized scheduling to maximize open rates, and omnichannel message failover, in addition to sending messages across 30+ channels.
“The Conversational Internet is a major customer experience trend. It rapidly digitizes emerging market mobile-first countries. To create and maintain conversational experiences, every brand will need new tools. Gupshup launches the first comprehensive platform, the Conversation Cloud, to improve customer experiences and give large ROI to businesses”, said Co-founder and CEO Beerud Sheth.
Brands are increasingly using messaging to authentically connect with customers worldwide. We are pleased to see partners like Gupshup improve tools and solutions to assist brands increase customer value “Ravi Garg, Meta India’s Director, Business Messaging.
