Vibe.co, a streaming TV advertising startup for small and medium-sized businesses (SMBs) with offices in Paris, France, and New York City, has raised $22.5 million in Series A funding.
Singular led the round, with participation from seasoned Ad Tech investors such as Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group, and Alain Roubach, as well as Elaia Partners and Sequoia’s Scout Fund.
The money will be used by the business to keep creating a streaming TV advertising ecosystem that is more effective.
Vibe.co is a streaming TV advertising platform for SMBs, founded in September 2022 by two computer scientists and serial entrepreneurs, Arthur Querou (YCombinator, 2X Ad Tech Exits) and Franck Tetzlaff (Makemereach & Doctolib ($6B+ valuation).
Advertisers may target specific demographics, choose which app(s), channel(s), or live sports league(s) to use, optimize their spend based on performance indicators, upload creative assets, and go live on TV with just a few clicks.
After launching its self-serve ad platform and raising $7 million in an initial seed investment round in September 2022, Vibe.co had growth that led to the following outcomes:
- 2,000+ US clients and 8 figures in sales in 2023 (a YoY increase of +850%)
- Handles the majority of the main streaming apps and TV networks