Samarth Life, an elder care firm, has raised a new round headed by Aroa Venture. Social Alpha and Mahindra Partners’ Zhooben Bhiwandiwala also took part in the round. Samarth Life intends to use the cash to further its growth and expansion ambitions.
Samarth Life, founded by Asheesh Gupta, Gaurav Agarwal, Anuradha Das Mathur, and Sanjay Ahuja, provides complete care services as well as customizable subscription programs for the elderly.
The Gurugram-based business also provides a lifestyle card by partnering with insurance companies to provide insurance advantages to senior persons.
The company claims to serve a community of over 35,000 people, with subscription costs ranging from Rs 200 to Rs 15,000 per month, and expects to generate Rs 12 crore in income by the end of the year.
Aside from Samarth Life, Age Care Labs, Goodfellows, KareWise, SeniorWorld, GetSetUp, 60Plus India, ElderAid Wellness, and GenWise all operate in the same market.
Aroa Venture Partners recently formed a new fund with a target corpus of Rs 400 crore (about $50 million), and Samarth Life will be its first investment
Previously, Aroa supported Unacademy, Urban Company, and CRED.
