A further $2 million was raised by Potential Motors Inc., a Canadian automobile technology firm located in Fredericton, NB, that is creating cutting-edge driver assistance systems for off-road situations.
Investors
- Brightspark Ventures
- Build Ventures
- NBIF (the New Brunswick Innovation Foundation)
- Farpointe, bringing the total sum to $8.5M.
The business plans to utilize the money to advance the commercialization of its artificial intelligence (AI)-powered perception solutions in the mining, automotive, powersports, and military industries.
Potential is an automobile technology firm led by CEO Sam Poirier. It creates cutting-edge driver-assistance systems for off-road and harsh settings by fusing artificial intelligence (AI) with computer vision to analyze the road ahead.
Terrain Intelligence is its main technology; it is a software platform that interprets terrain shape, slope grade, surface kind, impediments, and more using forward-facing sensors (such cameras).
“Vehicles will become safer, quicker, more nimble, and more comfortable in severe conditions because to Potential’s experience in off-road terrain, computer vision, and AI. Our technology might be utilized in a variety of automobiles because our solutions can also boost outcomes while driving. At this crucial point in our journey, I’m happy to welcome both new investors and returning partners.”
CEO Sam Poirier
It may produce a variety of outputs, including data presentation to drivers and self-selecting vehicle control settings for driving mode, suspension and differential, torque levels, and other parameters.
Potential has already completed its first innovation project for a large international automobile brand and teamed with CFMOTO Powersports Inc., a significant producer of recreational off-road vehicles. In Q2, the business will begin work on a second pilot project in the automotive industry. Additional projects are already in the scoping stage.
