Experian (LON: EXPN) has invested in Reward, a London, UK-based startup that focuses in customer engagement and commerce media.
Investment
The deal’s total value was not made public. Kashif Aslam, the Head of Corporate Development at Experian, will become a member of the Reward board of directors as a result of the investment.
Use of funds
The business plans to utilize the money to extend its reach and improve its products for both banks and retail customers, giving them a more satisfying experience overall.
Reward has returned more than $1 billion in cashback incentives to customers worldwide over the last five years.
About Reward
Reward, led by CEO Jamie Samaha, is a cloud-based API platform that combines advertising, content, and commerce to provide customers better experiences, increasing customer happiness, retention, and engagement.
