A $75 million Series B fundraising round was secured by CRMBonus, a marketing automation platform provider situated in São Paulo, Brazil.
Investors
- BOND
- Valor Capital
Use of funds
The money will be used by the business to keep growing its platform.
Softbank, Riverwood, Igah, and Volpe invested R$ 280 million in a Series A round of funding in 2021, so becoming partners in the business. Since then, the business has acquired four companies, hired close to 400 people, and started 2024 with R$ 200 million in contractual revenue for the year. 3,000 brands have embraced its solutions, which have touched over 100 million Brazilians.
About CRMBonus
CRMBonus, under the leadership of Eduardo Vieira, Luiz Fernando Dias Guedes, and Alexandre Zolko, offers shops a marketing automation platform with a unique “giftback” option to foster enduring client loyalty. In order to improve its platform capabilities for companies and customers, the software suite now includes solutions for customer acquisition, engagement, and retention. It does this by utilizing its data ecosystem and AI technology.
