At a $20 million pre-seed value, Los Angeles, California-based transmedia entertainment firm Iconic Arts secured $3.1 million in fundraising.
Investors
- Eric Roth
- Will.i.am
- Chris Heatherly
- Mark Caplan
- Motoki Tani
Use of funds
The money will be used by the company to grow both its operations and its clientele.
About Iconic Arts
Founded in 2023, Iconic Arts is an entertainment company that develops transmedia IP across gaming, television, film, merchandising, and live experiences with talent and brands. Its executive members include CEO Steven Haddadian, Director & Executive Producer Alec Roth, Chief Creative Officer Matthew Medney, Chief Operations Officer Mo Yazdani, and Chief Strategy Officer Jack Sheehan.
Using a methodology that blends skilled creators with cutting-edge technology, such a suite of exclusive AI-powered tools that assist reduce production costs while derisking negative audience sentiment, the team has been creating unique content for the last year.
Omar Abdelwahed, the chief technology officer, and Rob Carroll, the chief gaming officer, round out the team.
“We are applying a Silicon Valley approach to the hit-driven models of Hollywood and gaming studios, cutting costs and risks in developing original IP, with timeless storytelling at the heart of our business.”
Steven Haddadian
The studio maintains offices in Tokyo and Los Angeles.
