In 2023, baby products manufacturer KeaBabies, based in Singapore, achieved a sales of US$58 million.
This is more than the US$37 million in revenue that was reported in 2022, per CEO Ivan Ong’s blog on LinkedIn.
This is part of an ongoing trend of Singaporean consumer companies that are digitally native and have become popular in the United States. Rivals in the market are furniture store Castlery and developer of gaming chairs Secretlab.
With double-digit net profit margins in 2023, Ong stated in an interview with Tech in Asia that KeaBabies remained profitable. The company was founded entirely on donations, and it made its first profit in the sixth month. Sales of $20 million US were made by it in 2020.
KeaBabies is a safe and useful products company for parents and infants, Ong and his wife Jane Neo founded it in 2017 with a US$30,000 investment. Products include maternity care items and baby needs.
Although the company is based in Singapore, it uses Amazon’s fulfillment services to enable it create products in China and sell them in the US market.
