Most likely, you weren’t by yourself at home using your phone or laptop.
However, in 2030, what will your ideal night look like? Nightlife in 2030 won’t be virtual reality (VR) glasses worn alone at home.
“There can be certain events in which VR and AR are crucial, but it’s not replacing night life. People should sweat; people should come together in person.”
Lorrain de Silva, General Director of Best Nights VC (BNVC)
In 2021, Best Nights VC (BNVC) was founded as Mast-Jägermeister SE’s rebranded VC unit.
It looks for firms that are breaking new ground, improving experiences, and opening up more social opportunities for individuals looking to have the best nights of their lives.
Venture capital in the nightlife, on the other hand, is different from venue or club night investment since it concentrates on community development.
Impact driven by the community
Every fantastic night out, in the opinion of BNVC, has a sense of community at its core.
“We like to invest in community-driven businesses, and while investing in communities, you address groups of people who then benefit from the value of the service or the product and the community behind them.”
Lorrain de Silva
De Silva asserts that the businesses BNVC invests in serve their subcultures, audiences, and niches.
Nightlife is the mother of culture, according to De Silva. It’s a place to discover who you are. Some people use nightlife as a way to resist and withdraw from other people. That tale need a voice.
Current trends, pop culture, and underground are all included in the global portfolio of BNVC. It can be divided into three main categories: fostering community relationships, organizing the event, and dismantling obstacles like eco-friendly clothing rentals.
Each company in BNVC’s portfolio is evaluated based on the impact it makes and the way its business strategy facilitates real-world social interactions. As an illustration,
Berlin’s Realtainment promotes DIY social education through events like art evenings. Anyone up for a date night?
SOUNDBOKS (Copenhagen), to enable a party anytime, anyplace, manufactures the loudest, most robust, and portable party speaker in addition to further party supplies. Better than the guy I see jogging around my neighborhood park with a beer in one hand and a ghetto blaster in the other.
With minimal effort, festivals may establish their own app with Woov (Amsterdam), which includes features like a map, chat, schedule, and on-site payment options.
